Publishing | The Data Refinery

Publishing

Within the Data Refinery, you have the capability to ingest data from multiple sources and analyze these datasets. Additionally, you are provided with the option to publish this data to other systems. This feature becomes valuable when you need to filter your customer data into subsets and subsequently publish each subset to your marketing software, enabling you to create customized marketing campaigns.

📄️ Basics

In The Data Refinery, we work with Data Sources (where data is loaded in) and Data Destinations (where data can be published). The action of moving data from a source to a destination is known as a "Data Flow".

📄️ How to Publish Customer Profiles

After you've categorized your customers into specific groups using The Data Refinery, you can easily share these customer segments with other tools. For example, you could create a segment named 'Worst Customers' and then export this segment to your marketing tools. This enables you to create customized marketing strategies for your least engaged customers.