Audiences

One of the most powerful features of The Data Refinery is the ability to segment (split) your customers into distinct groups based on specific criteria within your data. We call these Audiences. Segmentation capability provides a way to break down your customer base into targeted subsets, enabling you to create personalized and more effective marketing campaigns.

📄️ Basics

Creating Audiences is an excellent strategy to categorize your customer base into focused subsets, enabling you to craft personalized and highly effective marketing campaigns.

📄️ Creating an Audience

Segmenting your customers into audiences is an excellent strategy to categorize your customer base into focused subsets, enabling you to craft personalized and highly effective marketing campaigns. Allow us to guide you through the process of creating an Audience.