Basics

Creating Audiences is an excellent strategy to categorize your customer base into focused subsets, enabling you to craft personalized and highly effective marketing campaigns.

An audience can be used for a number of purposes:

Data Views

To gain a deeper understanding of the data in your Data Refinery, you can use the audience builder to create customized views of your customer information. These views are constructed by applying various filters to the relevant data. Once created, an audience can be saved, edited, and shared with others.

Data Export

A saved audience can be exported to .csv. This data can then be used externally to the Data Refinery. Currently audience download are limited to 4,000 rows of data.

Data Publishing

A saved audience can also be published to any configured data destinations. This allows the filtered view of you data to be automatically synchronised with a designated destination system.

Full detail on how to publish an audience can be found in our data publishing guidance.